Vertical Fields Capital Llc Property In Philadelphia Suburb Successfully Converted Into Self Storage Facility, Open For Business

Renovation of vacant building, addition of two others, in Clifton Heights/Primos area attracting strong lease interest

WASHINGTON, D.C. – Following the completion of an ambitious multi-phase project, a former vacant single building in a Philadelphia suburb is now open for business as a comprehensive three-building self-storage facility, Vertical Fields Capital LLC announced Wednesday. The company, which purchased the 500 Mildred Avenue property in Primos, Pennsylvania in 2016, added it has received its full Certificate of Occupancy – and there has already been strong customer move-ins.

“When we acquired this property, it was totally vacant, the former home of a local newspaper,” said Vertical Fields Founder and President Frederick McCarthy. “It is now a thriving self-storage property with multiple buildings offering a broad range of climate-controlled and direct-access units. The strategic improvements and extra capacity allows us to meet strong demand in this densely-populated Philadelphia suburb, an area with few quality self-storage options.”

The property now operates under the CubeSmart brand. It boasts over 81,500 net rentable square feet and 720 units split between internal, climate-controlled and direct-access self storage.

The project was partially funded with bank financing from WSFS Bank.

About Vertical Fields Capital LLC

Vertical Fields Capital LLC , a Washington, D.C.-based real estate development and invest-ment firm, is focused on acquiring, repositioning and operating self-storage facilities in dense and growing in-fill locations in the top MSAs of the United States.

About CubeSmart

CubeSmart is a self-administered and self-managed real estate investment trust. CubeSmart owns or manages 598 self-storage facilities across the United States. According to the 2015 Self Storage Almanac, CubeSmart is one of the top four owners and operators of self-storage facilities in the U.S.

The company plans to exceed customer expectations by adding more personalized services and technology to some of the best storage spaces around. The company’s self-storage facilities are designed to offer affordable, easily accessible, secure, and in most locations, climate-controlled storage space for residential and commercial customers, as well as boat storage and mini storage. CubeSmart® services include storage customization, logistics services, comprehensive moving services, organizational services and office amenities.

Amid Steady Success Surrounding Its Self Storage Properties, Vertical Fields Capital Llc Rolls Out New Online Property As Part Of Brand Strategy

New website aimed at investors, everyday visitors; embraces highly visual, informational aesthetic

WASHINGTON, D.C. – Amid steady success surrounding its physical self storage proper-ties, Vertical Fields Capital LLC is now opening a new property: online. The company introduced its new website on Wednesday. The site can be found at, verticalfields.com.

The online property is an execution of creative, corporate display that embraces a highly visual yet informational aesthetic. For example, the Portfolio section offers “Sneak Peak” snapshots as well as a trove of information about each Vertical Fields location. Showcased are high-resolution images, corresponding locator maps and a simple infor-mation table with key property details — all neatly laid out on a single page. Visitors may also establish and maintain familiarity with the company through the site’s News page which lists current and archived press releases. Some of the company announce-ments have garnered Vertical Fields significant news pick up and re-distribution.

Vertical Fields managers want the site to inform investors and increase brand aware-ness.

“We tasked our designers with three critical goals: create a clean, uncluttered website that offers a great user experience, presents expansive information and does this with-out causing content fatigue,” said Vertical Fields Founder and President Frederick McCarthy. “We believe our site achieves that delicate balance.”

“It is tailored as much to potential investors as it is to casual visitors. Most importantly, it executes against our current brand strategy goals by raising awareness of our brand.”

Higher Glyphs Content Group — a Washington D.C.-based premium creative services firm — designed the website.

About Vertical Fields Capital LLC

Vertical Fields Capital LLC, a Washington, D.C.-based real estate development and in-vestment firm, is focused on acquiring, repositioning and operating self-storage facilities in dense and growing in-fill locations in the top MSAs of the United States.

Vertical Fields Capital Llc Doubles The Size Of Its Crestwood, Illinois, Property After Successful Operational Turnaround

WASHINGTON, D.C. – After successfully executing a strategic turnaround at 4501 West 135th Street in Crestwood, Illinois, Vertical Fields Capital LLC announces it has completed construction to approximately double the size of the facility.

The property, which Vertical Fields Capital owns with Macritchie Storage LLC through an affiliate, operates under the CubeSmart brand. The original property consisted of four direct-access self storage buildings. The addition of a new, primarily climate-controlled building raised the property’s net rentable square footage to 81,135 NRSF.

“When we originally acquired the Crestwood facility in 2014, it was approximately 50% occupied,” said Vertical Fields Founder and Managing Member Frederick McCarthy. “Within less than 12 months, we had increased occupancy to over 90%.”

“Given our strong track record at the property, a lack of climate-controlled self storage within the trade area and the support of the City of Crestwood, we are highly confident we can also make this expansion a great success.”

First Midwest Bank financed the expansion effort.

About Vertical Fields Capital LLC

Vertical Fields Capital LLC, a Washington, D.C.-based real estate development and investment firm, is focused on acquiring, repositioning and operating self-storage facilities in dense and growing in-fill locations in the top MSAs of the United States.

After Outperforming Key Benchmark, Vertical Fields Capital Llc Sells Vehicle Storage Property In Gilbert, Arizona

Occupancy at 105 East Baseline Road increased nearly 30% in two years

WASHINGTON, D.C. – After successfully executing an operating turnaround ahead of schedule and dramatically boosting the occupancy rate for its vehicle storage property in Gilbert, Arizona, Vertical Fields Capital LLC announced today the sale of the asset. The property, located at 105 East Baseline Road, currently operates under the A-Secured Vehicle Storage brand.

“We sold A-Secured Vehicle Storage now because we achieved our intended operational improvement of the property faster than originally projected,” said Vertical Fields Founder and Managing Member Frederick McCarthy. “We are pleased to have boosted the occupancy at this property by nearly 30% in just over two years since acquisition.”

Vertical Fields Capital LLC and Macritchie Storage LLC, through an affiliate, acquired the property in July 2015. The address now sees an occupancy rate over 96% due to their management.

The property is situated across 11.37 acres with over 167,000 net rentable square feet. Customers primarily use the 556 units to store RVs.

About Vertical Fields Capital LLC

Vertical Fields Capital LLC, a Washington, D.C.-based real estate development and investment firm, is focused on acquiring, repositioning and operating self-storage facilities in dense and growing in-fill locations in the top MSAs of the United States.

Vertical Fields Capital Llc Sells Newark, New Jersey, Asset

Company presses forward with growth strategy in most attractive MSAs

WASHINGTON, D.C. – Vertical Fields Capital LLC announced today the sale of one of its Newark, New Jersey properties. The building, located between 122-128 North 11th Street, featured approximately 30,000 gross square feet of warehouse space.

The Newark property was formerly an internal parking garage. It was sold to an undisclosed buyer for an undisclosed amount.

About Vertical Fields Capital LLC

Vertical Fields Capital LLC, a Washington, D.C.-based real estate development and in-vestment firm, is focused on acquiring, repositioning and operating self-storage facilities in dense and growing in-fill locations in the top MSAs of the United States.

Vertical Fields Capital Llc Purchases 500 Mildred Avenue In Densely-populated Philadelphia Suburb

Plans underway to convert former local newspaper home in Primos into self storage facility, add two buildings for direct access storage

WASHINGTON, D.C. – Vertical Fields Capital LLC, through an affiliate, acquired a Philadelphia-area address to convert the vacant property into a self storage facility. 500 Mildred Avenue is especially attractive because of its location in Primos, a densely-populated, first-ring Philadelphia suburb currently with few quality self stor-age options.

The property, the former home of a local newspaper, will operate under the CubeSmart brand.

“This acquisition allows us to reposition and improve an underutilized building and add self storage capacity to meet the increasing demand in Primos,” said Frederick McCarthy, Founder and President of Vertical Fields Capital. “We are excited about the strong local support from Upper Darby Township.”

Initial plans include converting the approximately 94,800 gross square feet into 602 units of internal, climate-controlled self storage. Additionally, plans anticipate con-structing two smaller buildings featuring direct-access self storage.

In total, the project will boast just over 82,500 net rentable square feet and 717 units.

The project will be partially funded with bank financing from WSFS Bank.

About Vertical Fields Capital LLC

Vertical Fields Capital LLC, a Washington, D.C.-based real estate development and in-vestment firm, is focused on acquiring, repositioning and operating self-storage facilities in dense and growing in-fill locations in the top MSAs of the United States.

About CubeSmart

CubeSmart is a self-administered and self-managed real estate investment trust. CubeSmart owns or manages 678 self-storage facilities across the United States. According to the 2016 Self Stor-age Almanac, CubeSmart is one of the top four owners and operators of self-storage facilities in the U.S.

The company’s mission is to simplify the organizational and logistical challenges created by the many life events and business needs of its customers — through innovative solutions, unparal-leled service and genuine care. The company’s self-storage facilities are designed to offer afford-able, easily accessible, secure, and, in most locations, climate-controlled storage space for resi-dential and commercial customers.

Vertical Fields Capital Llc Purchases Portfolio Of Three Buildings In Newark, New Jersey

Plans underway to retrofit existing structure, build new addition for a self storage facility to be managed by CubeSmart

WASHINGTON, D.C. – Vertical Fields Capital LLC, through an affiliate, acquired a portfolio of three buildings in Newark, New Jersey, to establish a new self storage facility. The buildings are located at 353-357 Park Avenue, 359-367 Park Avenue and 122-128 North 11th Street. For the adjacent Park Avenue properties, the company will convert the existing structures into self storage and build a new addition. Once completed, the resulting facility will span the entire block of Park Avenue, from North 11th to North 12th Streets. It will operate under the CubeSmart brand.

“Our plans for this property, our first acquisition in the Newark market, are as exciting as they are expansive,” said Vertical Fields Founder and President Frederick McCarthy. “Acquiring this property is part of our company’s overall growth strategy of acquiring quality but underutilized assets at good prices in densely populated markets.”

Initial plans include converting and building approximately 87,800 gross square feet of self stor-age. Early projections indicate there is ample demand for self storage units, particularly internal climate-controlled, in the Newark market.

About Vertical Fields Capital LLC
Vertical Fields Capital LLC, a Washington, D.C.-based real estate development and in-vestment firm, is focused on acquiring, repositioning and operating self-storage facilities in dense and growing in-fill locations in the top MSAs of the United States.

About CubeSmart
CubeSmart is a self-administered and self-managed real estate investment trust. CubeSmart owns or manages 678 self-storage facilities across the United States. According to the 2016 Self Stor-age Almanac, CubeSmart is one of the top four owners and operators of self-storage facilities in the U.S.

The company’s mission is to simplify the organizational and logistical challenges created by the many life events and business needs of its customers — through innovative solutions, unparal-leled service and genuine care. The company’s self-storage facilities are designed to offer afford-able, easily accessible, secure, and, in most locations, climate-controlled storage space for resi-dential and commercial customers.

Vertical Fields Capital Llc Acquires Vehicle Storage Property In Phoenix Area

Maps swift plans to renovate Gilbert, Arizona, property, execute expansive operating turnaround

WASHINGTON, D.C. – Vertical Fields Capital LLC and Macritchie Storage LLC announced today their acquisition, through an affiliate, of a vehicle storage property in the Phoenix metropolitan area. The Gilbert, Arizona, property — located at 105 East Baseline Road — is managed by Cox Armoured Mini Storage.

With acquisition of the facility complete, Vertical Fields is swiftly moving forward with renovation plans and an expansive operating turnaround.

“We are excited about the purchase of this facility and we’re wasting little time with its renovation and in implementing a detailed and aggressive plan to improve overall operational excellence there,” said Vertical Fields Founder and Managing Member Frederick McCarthy. “One metric we are especially determined to improve is the property’s occupancy, which now sits below 70%. Our goal is to boost occupancy to near 100% full capacity.”

The property currently sits across 11.37 acres. Its 556 units – primarily used to store RVs – span across over 167,000 net rentable square feet.

The Biltmore Bank of Arizona partially funded the acquisition with bank debt.

About Vertical Fields Capital LLC
Vertical Fields Capital LLC, a Washington, D.C.-based real estate development and in-vestment firm, is focused on acquiring, repositioning and operating self-storage facilities in dense and growing in-fill locations in the top MSAs of the United States.

Councilmember Patterson, Nbd Deputy Commissioner Celebrate Opening Of Rochester Self Storage

ROCHESTER, NY -City Councilmember Michael Patterson and Neighborhood and Business Development Deputy Commissioner Kate Washington joined Alyssa Quill, Vice President of Storage Asset Management, today to celebrate the grand opening of Rochester Self Storage in the Market Business District.

“I am happy to welcome Rochester Self Storage to the Market Business District,” said Mayor Lovely A. Warren. “The growth of business opportunities in this part of the city highlights how the City of Rochester Public Market has become an anchor for job growth in Northeast Rochester and an asset to the city beyond its historic and traditional role. I want to thank the owners for this demonstration of confidence in Rochester’s future.”

Rochester Self Storage, 14 Railroad St., is a 69,000 square-foot, four-story building with 265 storage rental units and commercial warehousing space. The facility features covered-dock entry doors, an indoor staging area and two elevators for access to the upper floors. A retail counter offers moving such supplies as boxes, bubble wrap and packing tape.

Owners Frederick McCarthy and Will Matthews purchased an existing storage facility on the site in October and performed extensive renovations and landscaping improvements, including the addition of enhanced security features, exterior finishes and signage to match the historic nature of the Market District and moving the front door to Railroad Street to raise its visibility to Public Market traffic. The renovations were completed in June. Rochester Self Storage is managed by Storage Asset Management, Inc. and has two full time employees.

We saw a need for clean and safe self-storage options in the Market District and we’re happy to step in and fill that role,” said Mr. McCarthy ”This area has excellent potential to make this project a good investment.”

The managers worked with the City Department of Neighborhood and Business Development to obtain sign variances and gain insights into business trends in the Market District. Rochester Self Storage will host a family friendly grand-opening celebration from 9 to 1 p.m. Saturday, featuring picnic food, children’s activities and tours.

News Media: For more information, contact Press Officer Jessica Alaimo at 428-7135

Rochester Self Storage Will Hold A Grand Opening

ROCHESTER, NY – Rochester Self Storage is pleased to announce that they will be holding a grand opening event on July 11, 2015 from 9 am – 1 pm. The community is invited to tour the newly remodeled facility. This event is free and will be fun for the whole family.

Rochester Self Storage is a 69,000 square foot, four-story building with 265 storage rental units and commercial warehousing space. The facility also features covered dock-high or grade-level entry doors with an indoor staging area for easy accessibility and two elevators for access to the upper floors. Rochester Self Storage is located close to Rochester’s Public Market.

The recent renovations included changing the main entrance to be located on Railroad Street, the main artery that leads into the Public Market and adding additional self-storage units to better serve the community. Rochester Self Storage added more security features and improved the condition of the building to better match the historic Market District during the renovations as well.

The grand opening event will include fun kids’ activities and picnic food. There will be exclusive specials and giveaways along with tours of the facility.

For more information on Rochester Self Storage visit www.rochesternyselfstorage.com

Rochester Self Storage is professionally managed by Storage Asset Management, Inc located in York, PA.

Media Contact:
Melissa Stiles, Marketing Manager
Storage Asset Management, Inc
mstiles@storageasset.com
717-779-0044